A brand thatholds together
A logo is the smallest part of it. What matters is that the fifth page and the fiftieth post still look like the same studio.
Recognisable at a glance, even cropped
A mark has to survive being shrunk to a profile picture, printed in one colour, and stitched onto something. That is designed in from the start, not fixed afterwards.
- Logo and marks
A primary lockup, a stacked version for narrow spaces, and a small mark for avatars, favicons and stamps. Delivered in every format you will actually be asked for.
- Type, colour and spacing
The rules underneath the logo: which typeface at which size, which colour belongs where, how much air sits around things. This is what keeps page fifty consistent.
- Print and stationery
Business cards, letterheads, labels, signage and menus, set up properly for the printer, with bleed and colour handled so nothing comes back a surprise.
- Campaign sets
One idea carried across a poster, a post, an email header and a page, so a campaign reads as one thing instead of four separate attempts.
Tell me what exists already
A logo, a half-finished idea, or nothing at all. Any of the three is a fine place to start.